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gentle touch dog shampoo

Gentle Touch Dog Shampoo for Puppies, Seniors and Dogs With More Sensitive Skin 

Your puppy is a squirming, licking, yapping bundle of love…yours to care for, love and spoil. GENTLE TOUCH Shampoo helps you establish a good cleanliness routine for your precious puppy. 

Not just for puppies, GENTLE TOUCH Shampoo is also ideal for dogs with more sensitive skin, including senior dogs.

The tearless formulation and light scent soothe your dog - body and soul. Make bath time a positive experience from the start and having a clean dog will be much easier for the life of your dog.

Gentle Touch Dog Shampoo Product Info

  • Tearless, Hypo-allergenic
  • Calming aromatherapy
  • Certified organic rose hips oil
  • Silk protein and vitamin enriched
  • Mandarin Jasmine Honey Fragrance
  • Dilutes up to 10:1
  • Available in 8 oz, 16 oz and Gallon bottles
  • Use as needed for a blissfully clean puppy or sensitive friend

CONTAINS:  Aqua, Coconut Derived Cleansers (Ammonium Laureth Sulfate & Coco Betaine), Oat & Silk Proteins, Panthenol, Aloe Barbadensis (Aloe), Rosa Robigiosa (Rose Hips), Vitamins (A, C, E), Amodimethicone, Disodium EDTA , Glyceryl Stearate, Citric Acid and Fragrance (Botanical Essence of Mandarin Orange, Jasmine and Honey).


FREE Shipping for Gallons (USA Only)



  • First, don’t rush. Make sure you have plenty of time to make bath time positive and maybe even fun. If you feel yourself getting frazzled, stop and breathe.
  • Determine where the bathing will take place. The kitchen sink or a laundry tub may work for your smaller dog. Large dogs may require the bathtub or shower. If weather permits, bathing your dog outside could be a fun family event
  • Gather your supplies prior to the bathing extravaganza


  • SUPPLIES – Your choice of Blissfully Clean Dog Shampoo or Soap, towels (at least three), cotton balls, collar & lead (if needed), yummy dog treats for after bath, wine/chocolate for your job-well-done after bath treat (if needed)
  • Use an encouraging happy voice (use that baby talk voice, yeah, we all do it) and talk to your dog throughout the bath
  • Put a cotton ball in each ear to keep water out – this is a biggie and will save you potential ear infections and expense
  • Wet your dog thoroughly from the ears back with lukewarm water (not hot)
  • Tip: DO NOT squirt water into their face…dogs hate that! Use a washcloth or small bath puff for face cleaning
  • Grab your shampoo/soap and work up a lather
  • Start behind their ears and massage the suds into their coat from ears to tail (don’t forget their toes)
  • Rinse, rinse, rinse and then rinse one more time just to be sure!
  • Towel dry very gently
  • Let your dog shake – they really, really want to, so let ’em have a good shake! It's part of being a dog
  • If you used soap put it on a soap dish, let it dry, then pop back in its tin
  • If needed, blow dry with a very cool setting. If you will be drying your dog often invest in a special dog blow dryer
  • Praise them, pet them, make this a FUN occasion
  • Most dogs have the rip snorts after a bath! Let them run!
  • Treat yourself to a job well done! Have that glass of wine or treat of your choice


science of dog shampoo

The Best of Nature & Science for Blissfully Clean Dogs 

Time for Canine Coat Science Class

Grab your lab coat and pocket protector, we are going full-on geek! First, let’s cover how our products work…from a scientific point of view.

The #1 Secret to Blissful Dog Coats Is Closing Open Hair Cuticles

Dog skin creates oily sebum which coats each hair cuticles and locks in moisture. This is a good thing, but every bit of dirt that floats by sticks to the sebum. Shampoos and soaps wash the sebum and its dirty passengers away (another good thing), but it leaves the hair cuticle open and fragile (bad thing).

Our shampoos clean in the manner appropriate for each coat type, while lessening the impact on the actual hair cuticle. We also replace the sebum with conditioner which protects the hair cuticle without attracting the debris that natural sebum does. 

Making the World More Positive...One Hair of the Dog at a Time 

A dog’s coat and skin are naturally negatively charged (-), so when rough, dry hair rubs together the negative hairs repel each other and creates static. This results in fly-away, static hair…which creates more breakage as the fragile hair is snagged and torn by all the other open hairs. Using a conditioner breaks this negative bond, allowing the hair to flow naturally…no static.

CLASS DISMISSED...You Earned an A+ in Dog Coat 101