Over the years I've taken many business courses and each one had the same exercise…What is your elevator pitch? What is The Blissful Dog Philosophy? What's your Mission Statement?
My superpower, overthinking, would kick in and I would tumble down the rabbit hole of over-analyzing. Each word was tweaked, obsessed over, discarded, and rewritten. Over and over. Finally the lightbulb flickered and came on!
The Blissful Dog is dedicated to helping your dog look and feel their best…physically, emotionally and mentally.
In the unlikely event I'm ever in an elevator again and someone asks what The Blissful Dog is, I’ll tell them we handcraft all-natural skin care for dogs. If they look at me like, “Whuut?” I’ll add, “Like Lush for dogs.” -Kathy Dannel Vitcak, CEO & Founder of The Blissful Dog Inc.
• To remember each product is created for someone's dog who is loved and adored • To imbue every product with our best wishes for optimum health and well-being for each dog • To thank our customers for trusting us with their dog's well-being • To treat our customers like we want to be treated (The Golden Rule, my Meemaw was right, as always) • To be respectful in all aspects of how we do business…to our customers, the environment, our suppliers, each other and our families • To give back to the dog community by supporting dog events and rescue donations • Of course, to have fun making, sharing and promoting our products