Does your Bichon Frise have a bit of a dry nose? Or your dog may have a more extreme type of dryness called Nasal Hyperkeratosis. No matter what range of dryness your Bichon has, Nose Butter will help.
Of course, the Bichon Frise was bred to be a loving companion, but having the full range of sniffing power is still a very big deal to them.
Dogs rely on their sense of smell for most of their info gathering. To have a dry, crusty nose inhibits their ability to gather all the info they need. Think of it as being in an unfamiliar area with not even one bar on your cell phone. You would probably be nervous and tense. That is how your Bichon feels when they cannot get info via their nose. Nervous, tense, a bit off balance.