New Paw Butter Label Saga Drama du Jour

by Kathy Dannel Vitcak 2 min read

I know, I know, I have a tendency to tinker with the labels…sometimes I am happy with a certain label, but not screamingly ecstatic with it. Almost as if I talk myself into liking it (I have done that with men in my life before-sigh), but I cannot get the little voice out of the back of my mind every time I see the label. It says, “Hmm, you did not quite nail that one.” That is how my Paw Butter™labels have been. Whispering to me, muttering and mumbling that I did not quite have exactly what I wanted. That the label was not conveying the essence of the energy of the product…that is just was not quite RIGHT.

This whimsical label with three different dog paws is just the mood I wanted to convey and I am so excited about this label. I took pictures of my own dogs feet, trolled the various stock photo services I use and even emailed some friends begging for dog feet pictures! I was semi-obsessed!

Here is how the process goes…I get an idea and mull it over, let it percolate and then start collecting the images. If the label is not screaming in my head to be redone (and drowning out the OTHER voices in my head) then this stage can last a while. I find images, I save them, I let them stew a bit, I find more, delete some and keep at it. Then one day, I swear as if possessed I cannot stop tinkering and tweaking and changing the label. My bestie buddy Photoshop and I nudge and shift and layer and play until I stop and say, “That is it!”

Yeah, I know it is not brain surgery or saving some village from starvation, but I feel like I have accomplished something and can go to bed with a big smile on my face! So, enjoy the unveiling of the newest, bright SHINY Paw Butter™ label.

The post New Paw Butter Label Saga Drama du Jour appeared first on The Blissful Dog® Inc..



Also in The Blog From The Blissful Dog

yorkshire terrier scared thunderstorm
Fear of the 4th of July & Thunderstorms

by Kathy Dannel Vitcak 2 min read

For dogs with a fear of thunderstorms, spring and summer and the infamous 4th of July fireworks can be super scary events. Fear can range from a bit of nervousness and unease to sheer “tearing at the walls, yelping and peeing everywhere” panic.

Read More
BRIGHT, SHINY NEW UPDATES

by Kathy Dannel Vitcak 1 min read

THE BLISSFUL DOG WEBSITE UPDATE & OVERHAUL I know, I know, nobody really cares about all the nuts and bolts parts but me and my team. Alycia and Ashley act like they care, but I suppose they have to since I pay them. Hahaha. Anyhow, if you’ve shopped with us before you may have noticed […]

The post BRIGHT, SHINY NEW UPDATES appeared first on The Blissful Dog® Inc..

Read More
BOSTON TERRIER NOSE BUTTER REVIEW

by Kathy Dannel Vitcak 1 min read

BOSTON TERRIER NOSE BUTTER REVIEW Never even heard of NOSE BUTTER until about two weeks ago. Once we started searching for something to help my Boston terrier we luckily stumbled upon it. The pictures below are over a four day time frame. Never in a million year would I have thought that the nose butter […]

The post BOSTON TERRIER NOSE BUTTER REVIEW appeared first on The Blissful Dog® Inc..

Read More